Increasingly, celebrations and promotions for brands are held in locations unexpected for the public. And the design of the events by the organizers is inspired by construction sites, gas stations and even the New York subway. And the bolder the idea is – the more unexpected it is for the public.
We analyzed several events that were held relatively recently. They are united by one thing: unexpected locations and interesting decor ideas. Many unexpected things inspired the event organizers: from road cones to rubber ducks.
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Olga Kovalchuk
Commercial Director
