Year of 2012. The famous Coachella festival in the USA. Among the headliners are  Radiohead, Snoop Dogg and Dr. Dre. But the leaders ’live performances were overshadowed by … a ghost. More precisely, the hologram of Tupac Shakur. A three-dimensional digital copy of the famous artist, who died 16 years before the show, entered the stage. This event produced the effect of an exploding bomb: it is still remembered.

A team of 20 people spent 2 months preparing a 5-minute “performance”. It was kind of a “trick”, a carefully planned PR campaign. But the question arises: can holograms of deceased artists become a full-fledged part of the music industry of the future?