More than 50 years have passed since the formation of the most popular band in the world, and The Beatles continue to attract their fans (and consistently earn money). In the pre-Christmas period, the company of former members of Beatles Apple Corps, as well as Sony Music (which owns the rights to almost all Beatles songs), together with the Thread Shop event agency, opened a legendary band’s pop-up store. He worked from December 11 to 22 at Mercer Street in Soho, New York.
Pop-Up stores are temporary shops that open to attract attention, present a new product and hold other similar activities. In stores, sales are combined with elements of show and entertainment.
The aim of The Beatles pop-up store was to present a message about the beginning of a partnership of the three above-mentioned companies, as well as a Christmas sale of goods with the group’s branding. About 100 items were presented in the assortment of the store: Christmas decorations, socks, sweatshirts, dishes …
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Olga Kovalchuk
Commercial Director
