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How it was

Volkswagen Commercial Vehicles

Brand integration within the agro show

Customer

The sphere of business

How it was

Aim

To increase commercial cars’ recognition of Volkswagen brand among landowners of Ukraine; generation of potential clients through test drives for them.

Solution

Design of the stand and development of activities that demonstrate advantages to landowners.

Integration of activities into general program.

Dynamic updates and corrections of the stand work depending from public reaction.

Order event

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