Aim
To present the Company’s new corporate culture in format of New Year’s celebration and also to increase motivation of 1000 employees.
Solution
Holding an event at a real airport and integration of airtravel style into stages of the project, including corporate airlines’ style development.
Difficult guests’ movement logistics: several parts of the project and a huge area of the airport.
Unique format of a conference’s scene which is through all the hall; speeches of speakers in movement on a distance of “outstretched arm” from the audience.