The website for an online event is a digital representation of a physical location – a guide to the planned event.

Before the event, it serves as a poster and a gathering point for audience registration. During the event – as the main stage, meeting room, sponsorship zone, and a shared platform for the audience, speakers, or artists. After the event – as a distribution point for media materials, press releases, photos and videos, speaker presentations, and a gathering point for the public for the next event. The website for an online event is a digital representation of a physical location – a guide to the planned event.

Before the event, it serves as a poster and a gathering point for audience registration. During the event – as the main stage, meeting room, sponsorship zone, and a shared platform for the audience, speakers, or artists. After the event – as a distribution point for media materials, press releases, photos and videos, speaker presentations, and a gathering point for the public for the next event.

The need to create numerous links to different registration forms, broadcasts, where comments lead to new and new resources or platforms for polls and surveys, increasing the risk that a person will ultimately get confused and fall out of this digital whirlwind disappears.

In most cases, you do not need a complicated website with hundreds of pages. Often, for standard and small events, a simple one-page website (landing page) is enough. It takes a few days and quite a small budget. The need to create numerous links to different registration forms, broadcasts, where comments lead to new and new resources or platforms for polls and surveys, increasing the risk that a person will ultimately get confused and fall out of this digital whirlwind disappears.

In most cases, you do not need a complicated website with hundreds of pages. Often, for standard and small events, a simple one-page website (landing page) is enough. It takes a few days and quite a small budget.

This “simpler” is a stumbling block for companies that have decided to organize a virtual event without the help of experienced specialists. The illusion of simplicity (laptop, internet, active Zoom account – all that’s needed) leads to unpredictable results. It seems that organizing an online event is something along the lines of “sent invitations, turned on the camera and microphone, gathered people, listened to the content,” and everything is fine, the goal is achieved.

The world has changed, and no one is surprised by a Zoom conference, Zoom interview, or Zoom training, or even a school lesson. Many events have moved online forever – and this is normal in today’s conditions of relentless digital technology development. It appears that online safeguards participants from the threat of infection, and questions of logistics and other organizational concerns seem simpler for virtual events.

We hasten to disappoint: even behind the scenes of the broadcasts of millionaire bloggers stands a whole team of organizers, video production, or serious video editing skills. What can be said about professional events for brands and companies?

We will tell you how professional online events are actually prepared. Get ready to dive into this exciting yet complicated process.This “simpler” is a stumbling block for companies that have decided to organize a virtual event without the help of experienced specialists. The illusion of simplicity (laptop, internet, active Zoom account – all that’s needed) leads to unpredictable results. It seems that organizing an online event is something along the lines of “sent invitations, turned on the camera and microphone, gathered people, listened to the content,” and everything is fine, the goal is achieved.

The world has changed, and no one is surprised by a Zoom conference, Zoom interview, or Zoom training, or even a school lesson. Many events have moved online forever – and this is normal in today’s conditions of relentless digital technology development. It appears that online safeguards participants from the threat of infection, and questions of logistics and other organizational concerns seem simpler for virtual events.

We hasten to disappoint: even behind the scenes of the broadcasts of millionaire bloggers stands a whole team of organizers, video production, or serious video editing skills. What can be said about professional events for brands and companies?

We will tell you how professional online events are actually prepared. Get ready to dive into this exciting yet complicated process.

01 Content is King

No beautiful picture, bright images, or viral advertising campaign can save an event with insipid content, unprepared speakers, and missed audience expectations.

Content must be useful, interesting, relevant, and understandable for the target audience. Without this, there is no point in holding an event. If you promise the audience a practical master class, the speaker must be ready to work on camera, offer interactivity, be able to use the tools of the online platform, and present the material considering the online format. Remember that 75% of participants in online events join from mobile devices (smartphones, tablets), so all content must be tailored for an audience with small screens! No beautiful picture, bright images, or viral advertising campaign can save an event with insipid content, unprepared speakers, and missed audience expectations.

Content must be useful, interesting, relevant, and understandable for the target audience. Without this, there is no point in holding an event. If you promise the audience a practical master class, the speaker must be ready to work on camera, offer interactivity, be able to use the tools of the online platform, and present the material considering the online format. Remember that 75% of participants in online events join from mobile devices (smartphones, tablets), so all content must be tailored for an audience with small screens!

The online conference or online corporate event will take place if the organizer has the appropriate software and equipment that adequately meets the declared audience, as well as having undergone repeated load testing.

Let’s consider an analogy: imagine you are offered to hold a concert by a pop star in a hall where the only equipment available is a garland of lights, a television, a karaoke microphone, and a coatroom attendant serving as the coordinator… It is unlikely everything will go successfully just because the audience completely fills the hall and the artist simply appears on stage. To create the right atmosphere and “vibe” – emotions, it is equally important to have the appropriate musical and multimedia equipment, as well as a professional team that knows how to manage it.

Selecting the right equipment and software is an individual task. Beware of suppliers or “techies” who, within the second minute of communication, give you a ready-made “recipe” for the entire project. You will either be sold a lot of unnecessary items or something simple but important will not be considered. A knowledgeable and responsible partner always asks many questions and clarifies many details. After all, they need to understand a meticulous list of the event’s goals and needs – from the mechanics of gathering the audience, the specifics of the speakers and the program to the number and geography, and the portrait of participants – and only then suggest suitable tools for optimal goal achievement and minimizing potential risks.

If you regularly conduct online events and often face deadlines “for yesterday,” we recommend using a reminder – a “checklist” – a list of questions for which it is critically necessary to have answers BEFORE you start running and doing anything.

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