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Avoid being boring: ideas and themes for annual brand conferences
Annual conferences are a status tradition for the organizer, ensuring effective brand promotion. But there is a problem. Almost the same guests (mostly) attend events every year. And naturally, they expect to…
How to surprise millennials at the event
The generation of millennials is the foundation of the modern economy: in 2021 they will account for more than 50% of the workforce worldwide. Event organizers need to know how to attract…
Climate care: green events start with transport
It’s not bad to get rid of plastic straws for cocktails. But the reduction in flights and the abandonment of cars with internal combustion engines will have more impact. At first, this…
8 amazing pop-up events
Increasingly, celebrations and promotions for brands are held in locations unexpected for the public. And the design of the events by the organizers is inspired by construction sites, gas stations and even…
How domestic events reinforce corporate culture
Internal (corporate) events are organized in all companies, in one form or another. These can be standard weekly planning meetings, annual meetings, motivational events or top-management meetings. Corporate events reflect the company’s…
Effective event budget through the eyes of professionals.
Budget planning for an event is almost always a battle for each hryvnia. High expectations require appropriate investment. But at the same time, the customer wants everything to be “inexpensive and good.”…